Brand Identity

Brand identity

Gatorade | Fueling Greatness. Together.

Building a first-of-its-kind community for one of the most iconic brands in sports.

Gatorade Performance Partner was born from the desire to take the spotlight off the athletes on the field and place it on the dedicated professionals who dedicate their lives to helping those athletes prepare, perform, and recover at an elite level. We all see the highlight reel plays and comeback stories, but our goal was to highlight the unsung heroes behind those moments. By creating a community for sports health and performance practitioners to learn, connect, and grow within the industry, we offered an outlet that was previously unavailable.

Outsider Outdoors | Wildly Engineered.

meet the evolution of truck storage.

Born from the South African wild and built from the American spirit, Outsider Outdoors creates the most durable, tech-forward truck bed boxes on the planet. The goal was simple, create a brand that is every bit as true to the ingenuity, originality, and attention to detail that goes into the products themselves. Crafted from the hands of a safe builder, each truck box endures a rigorous phase of trial and testing to ensure it can protect your gear in even the harshest of conditions. Wildly Engineered, these boxes more than earn their name.

Insomnia Cookies | Warm. Delicious. Delivered.

rethinking a brand that made people rethink the way they enjoy late-night indulgence.

Crafted from a late night craving in a UPenn dorm room, Insomnia Cookies hit the late night dessert scene with one goal—warm, delicious cookies made available until the wee hours of the morning. Long after all the other storefronts are closed up, Insomniacs are always able to follow their nose and find solace in the purple glow of the late night neon. With rapid growth, including a flagship HQ in the heart of Philadelphia, Insomnia has become far more than just a place to snag your favorite cookies; it’s a full-on cult brand.