Campaigns
campaigns
Insomnia Cookies | Boozy Bites
When Insomnia Cookies reached out with a limited holiday run of booze-infused cookies, it was clear that the copy would need as much of a bite as the desserts themselves. After sampling enough product to feed a small army, I gave each flavor its own unique flavor profile that would allow customers to bite in and slip off to a mental sate as cozy as that ugly Christmas sweater in your closet.
Gatorade | The Team Behind The Triumph
When we think of big moments in sports, our minds go to buzzer-beaters, overtime thrillers, and record-setting performances—but what about all the effort that happens before the first whistle ever blows? In this practitioner-focused campaign for Gatorade, the goal was taking the spotlight off of the stereotypical moments and figures int he sports world, and shining it on the sports performance professionals who dedicate their lives to improving the health and performance of their athletes.
Insomnia Cookies | Bake N’ Wake
This cookies-for-breakfast LTO offering centered around a collection of brand new breakfast-themed flavors. With packaging that included a “Night Mode” activation only seen under a special light, exclusive apparel, and a pajama party at launch, these breakfast table baked goods were a massive hit among Insomniacs. An interactive game and crafty cookie profiles brought life and laughs to each box.
Gatorade | Fueling: IMG Academy
With an undefeated season and perfect record on the line, the path to perfection for IMG Academy’s National Football Program only had one hurdle left—a season finale against the rival program who ruined their last undefeated season. Centering around a flagship documentary shoot, the Fueling: IMG Academy campaign follows the coaches and performance staff as they work around the clock in the final days leading up to the final game of the season. From overcoming injuries to preparing their athletes for a heated rivalry matchup, this campaign gave the country a unique look behind the scenes of one of the most dominant high school football programs in recent memory.
Pilot pen | the all-new g2 boost series
We’ve all been there. Project to finish, but you can’t find the motivation. Idea to flesh out, but you can’t find the inspiration. Sure, you can get up and take a stroll around the block, or pour yourself a fresh cup of coffee, but why not start with the very thing that connects you to your goal—the pen in your hand. Whether you choose to give yourself a boost when the moment calls for it, or bring your boost with you as you clip that all-familiar G2 on your notebook before heading out the door, Pilot has you covered. We all have it in us to get where we’re going. Sometimes we just need a boost.
